I’m pleased to report that the Logo Rewind event was a success. It was exciting to see Dragon Hall with a capacity Brandland audience, waiting to hear about the Trademarks of Medieval Norwich research project.
The talk began by stating how modern society intuitively recognises brand symbols, and then contemplating this question.
Could it be that the Middle Ages included a period of over-looked logo history?
The talk introduced a range of medieval occupations with their individual trademarks which were recognisable by a mostly illiterate population. And how textiles was the leading industry in Norwich, creating prosperous trade with Europe organised by Merchants that relied upon singular trademarks for the recognition of their goods.
The talk also examined possible brand values and the symbolism of medieval graphic design, concluding with how these fascinating marks connect with the ‘less is more’ approach of contemporary logo design practice.
Afterwards, an exclusive Logo Rewind zine was available to buy. Remaining copies will be available from stockists in Norwich, to be confirmed soon.
Thanks to Robert Jones from Brandland, Alex Bratt from CreativeUEA and Freya Gallagher-Jones from the National Centre for Writing. Special thanks to Lucy Marks from Norfolk Network for support and guidance.
And thank you to everyone that attended.