I recently returned to the History of Advertising Trust and made some interesting discoveries.
As well as their artwork archive of countless ad campaigns from J Walter Thompson, HAT has a great magazine and book collection. And they have volumes of the classic Sunday Times Magazine from the 1960s. Here is a copy published the weekend before my birthday.
The 60s and 70s were a golden age of publishing with titles such as Twen and Nova, influencing generations of editorial designers. And the Sunday Times Magazine was a breakthrough publication at the time, with its bold colour photography. I’ve always been fascinated with the feel of Kodachrome film images, they have a depth sometimes missing from digital photography. And definitely more engaging and rewarding than a Instagram filter.
You will also find on the shelves of the History of Advertising Trust, a collection of D&AD Annuals. Here’s one from 1965, what a cover.
