Darren Leader Studio

The Logo Archive International project is making exciting progress with new Instagram accounts from over a dozen countries posting inspirational visual identity.

A series of events are planned to introduce the teams that are curating this exciting project. And the first event is with Logo Archive GB. I’m looking forward to taking part with my colleagues Graham Burrows, Naomi White and Logo Archive founder Richard Baird.

LogoArchive.International.Great Britain, Thursday 1 October, 2020, 7pm–8pm
Free

Eventbrite

I’m excited to be invited to help curate the new Logo Archive GB Instagram channel.

Logo Archive have established a superb series of printed zines which explore the development of visual identity in the 20th century and beyond. Their activity online is also essential, and it was always an asset when I was teaching. In those cases, it was instructional – ‘this is logo design, these are examples of best practice’.

Logo Archive are beginning to diversify and create international accounts which celebrate logo design in each specific country. It is a pleasure to be involved. Especially when I can feature work from an old favourite like Barney Bubbles.

Instagram Logo Archive

Instagram Logo Archive GB

Image credit: Stiff Logo, 1977, Barney Bubbles

This Autumn I will be rolling out two social media projects which highlight Studio work and collected ephemera.

I have collected graphic design ephemera for many years and it is now safely stored in archive boxes for reference and inspiration. The items are valuable examples of design innovation and include exhibition catalogues, publications, posters and postcards.

I would often draw upon the Studio Archive for teaching and select pieces which direct relevant projects. It was always great to see students examine these wonderful designs and influence their own understanding and practice.

Similarly, the Studio Archive is often opened during client meetings when a discussion prompts a design example to be shared and inspire a potential creative direction.

‘Opening the Studio Archive’ will profile 12 design artefacts in a 12 week series. The Preview example above is ‘Letters Op Maat’ a Lecturis publication from 1987 and collects the typography and design of Jurriaan Schrofer.

Meanwhile, over on LinkedIn a concurrent series of posts will feature a selection of my favourite Studio projects from the last 12 years.

‘Opening the Studio Archive’ begins Thursday 3 September. To follow the series, visit the links below.

Studio Instagram

Studio LinkedIn