Darren Leader Studio

Month: February 2021

Testing Logo Redux 1, 2, 3…

The collaborative project with LogoArchive and Unlocking the Archive is currently in a phase of physical prototyping.

Richard Baird at LogoArchive and I have discussed the potential of our zine of Renaissance printers’ marks breaking the format style of previous zine editions by having a transparent outer layer. This could take the form of a slip-sleeve which contains and displays two booklets; the first booklet will showcase the logos, while the second will feature Renaissance themed type compositions and three written pieces by myself, Richard and Tom and Sophie from Unlocking the Archive.

This week I have been creating a set of mock-ups which test transparent papers from GF Smith and Fedrigoni. This process is essential to evaluate their aesthetic feel and weight for a format construction that can be unpacked intuitively by the reader.

I can also confirm that the title of the zine will be ‘Logo Redux, Renaissance European Printers’ Marks’ a collaborative special edition. Can you imagine typography on the front cover? Me too.