University of East Anglia
Creative Writing 50th visual identity
In 2020, the UEA’s prestigious Creative Writing course celebrates its 50th Anniversary.
The occasion is the opportunity to reflect upon the achievements of its many famous alumni and highlight its present and future graduates. Studio pitched the idea of the logo’s strap line being the hero element supported by a CW50 marque. The quotation from the award winning novelist Ian McEwan perfectly defines the spirit of creative writing at the UEA and the rich potential of the future.
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