Lolcal News
Poster
Lolcal News is an exhibition which celebrates news headlines from the eastern region. Each participating creative received a random headline, and ours was:
‘How on earth did it get up there? Mystery over car stuck in tree’.
The original article revealed that the crashed car was a black BMW. And ‘Ultimate Driving Machine’ was BMW’s slogan in the 1970s, which defined the innovative qualities implied by the newspaper headline.
Prototype design
