Darren Leader Studio

Hethel Innovation
Business Cards

Hethel Innovation is a new business support service based at the Hethel Engineering Centre – drawing upon its expertise in high performance engineering and manufacturing.

Our challenge was to present such dual branding into a distinctive and coherent style which communicates their value and commitment to innovation. Once the logo for Hethel Innovation was established, we designed their business card to feature two individual sides.

Hethel Engineering Centre was defined by a paper choice from G.F Smith’s stunning Peregrina Classic Brushed Aluminium. Once turned over, the card displays Hethel Innovation, overprinted in metallic silver onto a dominant orange.

The end result is stylish and symbolic of their engineering innovation. And a lasting impression after each new business meeting.